Why Is Heroes Of Newerth Successful In Asia? | Ask Zlapped 0012


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Hey guys, today we have a question from Ashley Frith.

Question: Hi Zlapped, What do you think is the biggest difference to the success between HoN in Asia and EU? Have a question for Zlapped? Ask it and be featured on the brand new podcast by Zlapped.

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Zlapped: Welcome guys to Ask Zlapped, where I’ll be answering your questions 5 days a week.


Zlapped: Hey guys and welcome to episode number 12. Today’s question is by Ashley Frith.

Ashley Frith: Hi Zlapped, What do you think is the biggest difference to the success between HoN in Asia and EU?

Zlapped: I would say the biggest difference is the company behind it. S2 games was an indie game company. They weren’t ready for such a huge hit and be one of the most important games when it came out and had so many players. That they made way too many mistakes.

Garena was an established company for a very long time. They were ready for everything. They were ready to do that launch and knew exactly what they were going to do when they started. They knew what game they were receiving. They know how important the game was. They knew it originated from DOTA and that’s what they built from.

I would say that’s the biggest difference. The company behind it and the marketing plans and the mistakes. Because Europeans and Americans are not very the forgiving type. If you make a mistake you’ll be known for that for the rest of your life. Like the basketball incident for example. One of the biggest grand finals of all time was in Las Vegas and it was incredible. You were going to play in Las Vegas in one of the most amazing hotels in Vegas as a HoN player. Like that’s a big deal man. Then they completely failed at everything from the production, to wasting money with the company, so many mistakes and problems. A thing like that will never disappear. Sadly Heroes of Newerth and S2 Games made a lot of mistakes in their early game career and they wasted a lot of money that could’ve been spent on other things.

They were just not ready for this type of big game while Garena was. But that’s the thing, they had 3 years to learn from S2’s mistakes. It was easier for them to take a game and build around it than it was for S2 originally.

I would say that’s the biggest difference. My personal opinion. I know a lot of background information that I’m not allowed to share of course. So I know a lot of other things as well to the success. It’s a hard question to answer but I would say that’s the biggest thing to the difference of success.


Zlapped: Thanks guys for tuning into this episode of Ask Zlapped and be sure to tune in tomorrow for another question for you guys and be sure to check out my stream at Twitch.tv/twoeasy and check out my very frequently updated Facebook page at Facebook.com/Zlapped.

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